With measurable data-driven strategies, you can optimize your advertising efforts. Performance Marketing course offered by IT By IT Professionals shows you how to use different channels to achieve maximum ROI with performance-based traits and efficiency. Get started with tracking conversions, learning how customers journey, and how to improve ad spending for better returns.
Master It
Full Focus
Skill Boost
The performance marketing course that we offer is all about giving you a deep and practical familiarity with how you can get measurable results through digital campaigns. In this performance marketing training, we will teach you how to perform data-driven ad performance to optimize ad performance and maximize ROI. We offer one of the best performance marketing courses in which we cover everything from campaign setup to advanced analytics.
To take your career up a level in marketing, enroll in our courses on performance marketing today.
Our performance marketing training programs cover the tactics to deliver results successfully from the ground up. Each of the modules covers a distinct area in performance marketing, ranging from search engine optimization to content creation and data analysis – giving you valuable hands-on experience across all major channels.
Our performance marketing courses are prepared to provide you with the knowledge that can help you grow and scale in this fast-paced digital world, whether you are a business professional, student, or entrepreneur. Our program is one of the best in class and stands out for its industry-class certifications and real-world applicability.
The Fundamental Concepts of Performance MarketingFinding your target audiencesPicking the right channelsStealing from competitorsB2B – Performance MarketingB2C – Performance MarketingMetrics to Master in PMMessage MatchingAd Copy – FoundationAd Creative – FoundationDesigning ads that get people to buyPopular Ad Copy FrameworksAudience StagesFunnel creation & mappingAd TeardownAudience Research ToolsVOC ResearchValue proposition – FrameworksAd Copy – Frameworks & FormulasUnderstanding Conversion EventsSetting up conversion trackingIntroduction to Analytics Platforms6 Google Analytics – EssentialsGoogle Tag Manager – EssentialsSegment – EssentialsMatamo – EssentialsMixpanel – EssentialsFacebook Ads – FoundationGoogle Ads – FoundationProgrammatic, DV 360 & Oracle Bluekai -FoundationCold Traffic Campaign StrategiesWarm Traffic Campaign StrategiesHot Traffic Campaign StrategiesCampaign Troubleshooting StrategiesCampaign Scaling Strategies
Awareness + Acquisition channels overviewTruth about awareness channelsAffiliate Marketing – Deep DiveAd Networks – Deep DiveApp Campaigns – Deep DiveProgrammatic vs Direct BuyingAudience Building StrategiesOffer Building & Ad Optimization StrategiesAd automation – Deep Dive and HacksAttribution FundamentalsCommonly available attribution modelsPros Vs Cons of the most common modelsB2B & B2C Attribution ModelsAd Automation – ToolsBudget, Bid, Audience & Creative AutomationUnderstand what it takes to grow in a careerReasons why companies hire you & ways in which you can add valueSalary expectation & negotiationHow recruiters look at your candidatureSwitching jobs/industriesIdentifying and overcoming psychological biases that impede your career growthMid-life career crisis & dealing with age bias & Creative AutomationFinding & Cracking OpportunitiesJob search tools and methods to get huntedResume Building: Mistakes to avoid, template to follow, making a targeted resume, how to highlight your skillsIf you are a digital marketer, advertising professional, or a business owner looking to get the maximum benefits from your marketing investments, the course is for you.
Our job-oriented performance marketing training provides the best exposure to the current market trends & grabs you better hands in the future.
Take your skill to the next level with our advanced tutorials and courses on performance marketing. Best for Consultants or Practitioners to improve skills and outcomes.
Learn a skillset with industry-recognized certifications, which will help you to stand apart from the competition in the contesting digital marketing landscape.
Whether you are a newcomer in performance marketing or have dabbled with it before, our performance marketing training will help you to work more efficiently by exploiting the best-in-class digital tools and strategies.
Get ready to expand your business with performance marketing 2.0, and learn how to churn traffic, leads, and ROI for your brand.
Theoretical insights are fused with practical applications including essentials about campaign management, data analytics, conversion optimization, and multiple performance-driven channels like affiliate, display marketing, etc.
You will learn how to launch and manage high-impact performance marketing campaigns, use metrics to optimize strategies and leverage data insights to improve the overall effectiveness of marketing.
Understanding Core Concepts of Performance Marketing
Campaign Planning and Execution
Proficiency in related Tools
Hands-on Experience
Certification for Skill Validation 
You will learn in our performance marketing training all the must-have tools to execute and improve campaigns that deliver. This can be through Facebook Ads, Google Ads, or by setting up your Google Analytics which will give you tracking capabilities thus allowing you to measure and optimize as you go along.
In addition to that, you will also get trained on specific and advanced platforms such as Google Tag Manager, Microsoft Clarity, Semrush, Convertkit, and Zapier included in the course which gives you all the technical prowess for excelling performance marketing and delivering measurable results.
Once you have finished our performance marketing course, you will earn industry-recognized certifications that show you know exactly how to drive measurable results.
will show you understand the basics of maintaining platforms like Google Ads, Facebook Ads, Google Analytics, and so on. Once you have these credentials, you will be tuned and ready to optimize campaigns, measure success, and maximize ROI — and that puts you a step up from the competition and for the performance marketing world.
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They do have a lot of soft skills for employees to learn. This company is the entry point for freshers. I have learned a lot of things here
