Our course will help you understand the basics of Search Engine Marketing (SEM). IT By IT Professionals will be your guide to paid advertising, keyword strategies, and campaign optimization; all to increase your online visibility.
Learn about bid management, ad copywriting, and building truly great landing pages to make campaigns better.
Master It
Full Focus
Skill Boost
Out of all the forms of digital marketing, the most effective would be a course on SEM offered by IT By IT Professionals. Simply put, SEM which is an abbreviation for search engine marketing is targeted ads that are paid for – toward driving quality traffic to a site and possibly raising the site’s ranking on search engines together with Google. This course will mainly focus on strategies such as campaign setup, keyword targeting, bid management, and ad optimization.
Get hands-on experience with skills that are practical and relevant whether you are looking to learn more about digital marketing or to enhance your existing knowledge because you will be using top-rated SEM tools to attract targets, increase sales, and return profits from paid search investments.
The structure of this module is consistent with the SEM unit’s essence and explores the principle of search engine marketing. If you are a newcomer to these McX campaigns, then there are tremendous learning aids present to help you create a campaign, choose the best keywords, and prepare ads in a more organized manner.
For the most part, this image is superb as one explores ways to prepare for bid management, performance analysis, campaign optimization, and the like, including such factors as the use of Google Ads and the various evaluation metrics employed in assessing the effectiveness of the campaigns as they were being carried out.
Search Marketing vs Display MarketingFundamentals of Search MarketingKeyword ResearchTools – Google Keyword Planner, Keyword Surfer, Ahref, Etc.Champion Creation
Reports and Analysis
Audience Segment
Keyword Extensions
Designed for marketers, business owners, and digital professionals looking to harness the power of paid search advertising to raise online visibility and drive targeted traffic, this SEM course covers all and more.
Suitable for those who are eager to enter the digital marketing field and who have mastered the art of SEM.
Ideal for the professional who wants to know more about SEM and stay competitive in the digital world.
It trains people and certifies them for better job opportunities in SEM and digital marketing positions.
For anyone interested in learning SEM for both personal as well as business advertising purposes.
Skill up to run more traffic and conversions with SEM, raising visibility and growth in your business.
The content of this course combines theory with hands-on experience, learning numerous topics including researching keywords, ad creation, bidding strategies, and performance analysis with some of the more popular platforms including Google Ads.
This course will equip participants with skills for creating and managing successful SEM campaigns, optimizing ad spending for maximum Return On Investment (ROI), and analyzing performance to refine strategies to achieve bigger results.
Comprehensive Understanding of Digital Marketing Channels
Proficiency in Marketing Tools
Global Marketing Insight
Hands-On Experience with Real-World Projects
Certification for Professional Credibility
You will use leading tools within this course of SEM: Google Ads, Bing Ads, and Google Keyword Planner. You will work with other advanced tools established to help optimize paid search campaigns: Bid management platforms, performance tracking software, and A/B testing tools.
All of this will enable you to be able to manage and optimize SEM campaigns successfully and efficiently.
You will be certified in running SEM campaigns after this SEM training. The recognition of the certification is very wide in the digital market, and you will most definitely increase your chances at work with this certificate. You will be well-equipped to achieve Google Ads certification which certainly is another plus element that can open more opportunities for you in the marketplace.
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