Get Certified in

Social Media
Optimization

Social Media Optimization also known as SMO is a great way to increase your online presence. It is a course all about improving social profiles to generate quality traffic and giving you visibility on social media networks for business growth. Discover how to use your social media to boost SEO and amplify the benefits of your online marketing.

50+ Hours

Master It

30 Days

Full Focus

Offline Course + Internship

Skill Boost

AN OVERVIEW

IT By IT Professional’s SMO (Social Media Optimization) Course is aimed to equip you with the major skills you will need to flourish on social media platforms for business development. The techniques utilized to improve social media visibility, engagement, and traffic are covered in this course. No matter how new or old your SMO game is, our SMO training course takes you through the ins and outs of building a strong online presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and more.

This SMO course with both theoretical and practical knowledge makes sure you are ready to deliver some real results for all types of businesses.

Social Media Optimization Training
Program Modules

The SMO training course will help you get your social media profile optimized, get more organic engagement, create shareable content, and use analytics tools to track your performance. You will develop organic social media strategies to help you build your brand awareness and drive traffic. Furthermore, you are going to take things a step further with advanced methods such as influencer marketing and content creation to create a holistic approach to optimizing social media. It is structured so that you learn both practical and theoretical knowledge, giving you the necessary skills for working in the ever-changing sphere of SMO.

For the most part, this image is superb as one explores ways to prepare for bid management, performance analysis, campaign optimization, and the like, including such factors as the use of Google Ads and the various evaluation metrics employed in assessing the effectiveness of the campaigns as they were being carried out.

  • Introduction of Social Media
  • Competitor Research
  • Set up Social Media Accounts
  • Content Creation
  • Content Writing
  • Facebook Optimization
  • Instagram Optimization
  • LinkedIn Optimization
  • YouTube Optimization
  • Pinterest Optimization

Who can Pursue

As a social media manager, digital marketer, business owner, or just one invested in honing up their social media game, this course is certainly helpful.

Students

For students who wish to begin a career in digital marketing and have some hands-on practice with social media optimization.

Professionals

An excellent opportunity for professionals who want to intensify their social media strategies as well as to boost their digital marketing skills.

Job Seekers

This course helps job seekers develop skills to fill roles as Social Media Manager or SMO Specialist and improve their employability in this digital space.

Individuals

This course is ideal for you if you want to look into SMO to boost your own personal branding or to supervise a business's internet presence coordinates.

Entrepreneurs

Learn what it takes to get more traffic to your business by optimizing your social media platforms.

How it Works?

With engaging lessons accompanied by practical assignments, this course teaches strategies to optimize your social media accounts; write engaging and compelling content; and use analytics to increase engagement.

  • Course Enrollment
  • Begin Coursework
  • Hands-On Projects/Case Studies
  • Final Assessments
  • Certification

Key Learning Outcomes

You will learn how to make successful social media strategies, how to spread brand awareness, and analyze the metrics on how to refine their approach for more audience interaction.

  • Comprehensive Understanding of Social Media Optimization

  • Proficiency in Marketing Tools

  • Global Marketing Insight

  • Hands-On Experience with Real-World Projects

  • Certification for Professional Credibility

Tools You Will Master

In this SMO training course, you will achieve SMO proficiency in the usage of essential tools and platforms. Besides working with tools like Hootsuite, Buffer, Canva, and Sprout Social, you will learn how to schedule the posts and create more engaging content, as well as how to evaluate the success or otherwise of your campaign. Using social media analytics platforms like Google Analytics, Facebook Insights, Twitter Analytics, etc., you will be able to track their performance and turn strategies into refinements.

In this way, these tools are vital to effectively take advantage of social media and to get real results from your social media efforts.

Certifications

Upon completion of this social media optimization course, you will be awarded a certification in Social Media Optimization skills. The course also prepares you to sit for industry-relevant certifications offered from platforms like HubSpot Social Media and Facebook Blueprint to make headway in your digital marketing career.

  • IT BY IT Professionals Certification of Completion (Hard-Copy)
  • Certified Facebook Marketing Master Course
  • Google Ads Search Advertising
  • Google Ads Display Advertising
  • Content Marketing - In Association with LinkedIn
  • Analytics Certification
  • Google Mobile Advertising
  • Email Marketing by HubSpot
  • Google Ads Video Advertising
  • HubSpot Inbound Marketing
  • Social Media by HubSpot
  • SEO HubSpot certificate
  • Google My Business

FAQ's

To enroll in the SMO course, you can visit our website and enroll yourself through the registration form. The process is guided by our team.

After taking an SMO course, you can get into a role such as a Social Media Manager, Social Media Strategist, or the like where you will be involved in overseeing social campaigns, formulation of social strategies, and developing engaging content to increase brand visibility.

While SEO is the process of changing a website to achieve better ranking in the search engines, SMO is about improving visibility, engagement, and traffic on social media profiles.

The course includes practical sessions where you can practice what you learned from the concepts and strategies that you can then implement in the real world.

The live projects on the course have practical experience which helps you implement SMO strategies within the practical world.